ARTE Antwerp, the Belgian label arrives in stores
Damso, Hamza, Roméo Elvis, Caballero and JeanJass, L'Or du Commun and Swing... In recent years, we've been talking about the golden generation of Belgian rap. But if the music resonates in France, it drives with it in Belgium an ultra dynamic street culture. Arte a symbolically based label in the city that has seen the birth of some of today's biggest names in fashion like Dries van Noten or Martin Margiela. A city whose name he borrows with the mission of promoting the city internationally.
“At the time of creation, there was nothing here in Antwerp, or even in Belgium for that matter” Integrating the city with its name was as much a tribute to this fashion heritage as a desire to place itself on a map. “Supreme in New York, Patta in Amsterdam, etc. There was nothing like it in Antwerp, Brussels or Belgium,” site founder Bertony Da Silva. The latter, who launched unpretentiously with printed t-shirts, quickly felt the growing demand for “a new dynamic community, a new movement”
This is where the term "Arte" comes in, symbolizing the label's other great inspiration. “One of my driving forces was and still is my creative friends. This artistic community that surrounds me, made up of different identities, musicians, graphic designers, sculptors, photographers or even DJs and who translate the distinctive multidisciplinary vision of the brand from day one » Transcription of a DNA as much as a practice . That of a streetweat tinted with ART
Source Hypebeast: https://hypebeast.com/fr/2020/4/arte-antwerp-streetwear-belge-marque-presentation-interview