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Represent

Represent – ​​British streetwear between luxury and authenticity

Founded in Manchester by George and Michael Heaton , Represent embodies the revival of high-end streetwear , blending a rebellious spirit, refined aesthetics, and exceptional craftsmanship. The British brand has established itself as a symbol of contemporary luxury , driven by a vision deeply rooted in English culture and urban identity.

Represent collections are distinguished by their precise cuts , premium materials , and meticulous attention to detail . From oversized hoodies and faded jeans to modern sneakers and structured jackets , each piece embodies the balance between comfort, quality, and assertive style.

More than a brand, Represent embodies an attitude: that of an independent and creative youth, committed to authenticity and design perfection. Each garment is designed to last, to be worn every day while asserting a strong and timeless silhouette.

Discover the Represent men's collection on our store, available at Lesthete in Lille — a complete wardrobe where British inspiration, high-end craftsmanship and contemporary street style meet.