Rhude

RHUDE, founded by Rhuigi Villaseñor in 2015, is a Los Angeles-born design company that balances luxury techniques with streetwear elements, presented as ready-to-wear collections.

RHUDE combines American iconography with nostalgic references, offering a visual commentary on Los Angeles style and culture. Without formal training in fashion design, Villaseñor attributes his understanding of clothing and construction to his childhood with a mother who was a tailor, providing a foundation and understanding of how to construct each piece and the subsequent stories told with each collection.

RHUDE's journey parallels Villaseñor's, chronicling a man's evolution from adolescence to maturity—a narrative reflected in each collection. Both the Creative Director and the brand continue to grow, along with its ever-expanding fan base. Read our article about the brand and its creator right here.