Dsquared2 is an Italian brand founded in 1994 by two Canadian twin brothers, Dean and Dan Caten, born in Toronto. After several collaborations with major Italian fashion houses such as Versace or Diesel, they decided to launch their own label in Milan, their parents' country of origin. The first years they will focus on men's fashion, before diversifying in the 2000s. To differentiate themselves from the competition, they opted for sumptuous and theatrical parades mixing fashion and music.