Lacoste

Created by the French tennis legend René Lacoste, the Lacoste brand draws inspiration from its sporting values: excellence, fair play, and audacity, which are passed down from generation to generation.

The creation of the very first polo shirt, made from breathable fabric and short sleeves, which René Lacoste designed to liberate movement during the game, became the founding act of a brand capable of breaking free from traditional dress codes. Popularized by urban culture in the 1980s, Lacoste made its way into hundreds of style tribes worldwide.

In 2022, a fusion between sportswear icons and French Ivy League, the fashion show brought together sports codes and communities to create new uniforms and identities, blending sportswear-inspired silhouettes with unique craftsmanship. The Spring-Summer 2022 collection draws inspiration from Lacoste's tennis and golf archives.