YMC - You Must Create

YMC – The expression of British style between modernity and timelessness

Founded in London in the 1990s, YMC (You Must Create) embodies a unique approach to contemporary fashion: a subtle balance between minimalism, functionality, and workwear influence. True to its "You Must Create" philosophy, the brand invites everyone to express their individuality through durable and timeless clothing.

Each YMC collection is distinguished by precise cuts, natural materials, and a palette of understated tones that transcend seasons. From utility jackets and casual shirts to wide-leg trousers and textured knits, each piece combines comfort, authenticity, and discreet elegance.

More than just a brand, YMC celebrates a lifestyle : that of thoughtful, conscious, and effortless style, where creativity is expressed through simplicity. Embraced by independent fashion enthusiasts, the British label has become an essential reference in modern wardrobes.

Discover the YMC men's collection in our store: contemporary essentials designed to last, with a sober and sophisticated aesthetic, available at Lesthete in Lille.

LESTHETE STUDIO

Conceived as an intimate apartment in the heart of Lille, France, the space showcases a carefully curated selection of ready-to-wear, sneakers and accessories, somewhere between contemporary luxury and unapologetic streetwear.

The team will assist you in building a unique women's wardrobe, capable of transitioning from an effortless look to an ultra-couture style.

13 Rue Bartholomé Masurel

59800 Lille - France

+33 3 20 07 83 55

LESTHETE

Since 2015, in the heart of Lille, France, LESTHETE has been the go-to boutique for lovers of cutting-edge urban fashion, free from conventions.

Between major fashion houses and emerging labels, our carefully curated selection of men's ready-to-wear, sneakers and accessories blends unique cuts, high-end finishes and a confident attitude.

28 Rue Basse

59800 Lille - France

+33 3 20 15 29 14

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