Since its founding in Osaka in 1906 by Rihachi Mizuno and his brother Rizo, Mizuno has embarked on a never-ending journey toward excellence. Initially focused on baseball culture in the United States, the brand has expanded its reach to become a global leader in sporting goods, with a presence in more than 60 countries.
Mizuno's history is marked by an unwavering commitment to quality and innovation. From its inception, the brand has placed quality and innovation at the heart of its business, enabling it to become one of the world's most renowned sports brands. Its equipment covers a wide range of sports, from running and golf to handball, volleyball, judo, and rugby.
In 2018, Mizuno reached a new milestone by changing its slogan to "Reach Beyond," expressing its commitment to encouraging everyone to push their limits and achieve their goals, whether they are amateurs or elite athletes. This philosophy is reflected in the design of their shoes, particularly the iconic Wave line of sneakers, which offer exceptional cushioning and unparalleled stability, suitable for all types of runners and all surfaces.
Mizuno's flagship models, such as the Contender, Wave Prophecy, and Wave Rider 10, exemplify the brand's commitment to innovation and performance. With their combination of style and technical features, these shoes embody the Mizuno spirit, which constantly strives to push the boundaries of athletic performance.
Finally, Mizuno has recently expanded its expertise by merging its innovative spirit with lifestyle-oriented designs. This new approach perfectly reflects the "Reach Beyond" slogan, encouraging individuals to achieve what they haven't yet done, to go higher, faster, and stronger in all aspects of their lives.