More than a slogan, it's a manifesto of optimism: Self-taught, the founders are building and developing their brand in Dijon, demonstrating that wherever you come from, everyone can give substance to their dreams and ambitions.
This refrain also underlines that talent, taste and love of craftsmanship are not the exclusive domain of the privileged or of large cities.
Discover Drôle de Monsieur at Lesthete in Lille , the French label with a refined sportswear style and the iconic slogan “Not From Paris Madame”.
