Both: Scandinavian smart-casual

This winter, Les Deux makes its debut at Lesthete.
A brand from Copenhagen that plays neither the flashy logo card nor the cold minimalism card, but the card of assumed contrasts : preppy vs. urban, classic vs. street, Scandinavia vs. international influences.

In a wardrobe where we like to mix big houses and more confidential labels, Les Deux brings something essential: ultra-wearable everyday pieces , but with a real story behind them.

A brand born from a meeting and a T-shirt

The story of Les Deux begins in Copenhagen in 2011 .
One evening, in a city bar, a law student from the suburbs met a creative man with foreign roots . The latter was wearing a simple white T-shirt, hand-customized with military patches . From this encounter, the idea for a wardrobe blending preppy codes with more rugged influences was born.

The name “Les Deux” (for “les deux” in French) was chosen from the outset to reflect this duality:

two people,
two social origins,
two stylistic universes that meet.

Since that first T-shirt sold to family and friends, the brand has grown, but it has never abandoned its founding principle: to bring different worlds into dialogue within the same garment .

The DNA of Les Deux: between Ivy League and Copenhagen Street

What defines Les Deux is this very clear mix between:

the preppy universe
Crew neck sweaters, oxford shirts, well-cut chinos, double-breasted jackets: the base is clearly inspired by Ivy League codes and European casual chic.
a street & urban anchor
Hoodies, sweatshirts, caps, beanies, embroidered logos, more relaxed cuts: you can feel the street culture, the sports fields, the neighborhood life.
a Scandinavian spirit
A palette of neutrals (beiges, greys, navy, deep green), controlled touches of colour, clean lines, and a focus on materials. It's everyday life, but with the rigor and clarity characteristic of Danish design.

Les Deux champions an accessible, functional wardrobe, without any unnecessary frills , but with that little twist that makes all the difference: a colored trim, minimalist embroidery, a patch, a contrast in texture. These are pieces you really wear, often, for a long time.

Winter focus: The Les Deux wardrobe at Lesthete

For this winter, Les Deux at Lesthete is first and foremost about layers, textures and comfort .

Without listing specific references, here are the types of pieces you can highlight in your communication:

Structured knit
Crew neck or zip neck sweaters, knits with subtle patterns, clean cardigans: perfect for warming up raw denim or dressier trousers.
Overshirts & overshirts
Made from blended, brushed or quilted wool, to be worn open over a hoodie or closed like a light jacket.
Scandi outerwear
Clean parkas, minimalist wool coats, short jackets: pieces designed for the cold, but easy to integrate into an urban look.
Chinos, clean joggers, denim
Clean cuts, controlled volumes, always with that comfortable feel that makes you want to wear them every day.
Hat, cap, scarf
Small accessories that complete the look and establish Les Deux in the wardrobe landscape, even in light touches.

How to wear Les Deux the Lesthete way

1. Scandi preppy, winter version

Two round neck wool sweater
White or striped shirt that hangs slightly over the edge
Straight-cut chinos
Derby or understated sneaker

A clean, easy look that works from the office to the bar, with just enough detail to avoid becoming boring.

2. Nordic Street

Hoodie with embroidered logo
Thickened overshirt worn open
Cargo pants or straight denim
Chunky sneakers + beanie

We mix comfort, layering and attitude, without losing the Scandinavian legibility of the look.

3. Luxury streetwear + Both

Wool coat or statement piece from another brand in the shop
Knit the two simplest ones below
Wide-leg trousers or more pronounced tailoring
Graphic accessories (scarf, bag, jewelry)

Here, Les Deux plays the role of stabilizer : the piece that links very fashionable outerwear with a more assertive bottom.

The Two at Lesthete: for whom?

The Two is aimed at those who:

they want a stylish everyday wardrobe
They like Scandinavian DNA without falling into cold minimalism,
are looking for pieces that work equally well with a street style look as with a more dressed-up silhouette.

In short, if you like the idea of a wardrobe where preppy meets street , where contrasts become a strength, Les Deux clearly deserves a place in your rotation this winter at Lesthete.

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