{"title":"Kway R\u0026D","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eK-Way, an iconic brand that has dressed generations upon generations, was created in 1965 by Léon-Claude Duhamel, son of a textile manufacturer from Nord-Pas-de-Calais. It disrupts outdoor clothing with waterproof windbreaker jackets in pop colors and modern technology, K-Way disrupts the codes of its time.\u003c\/p\u003e\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003ePopularized in the 70s, K-Way imposes its name in everyday language alongside Bic or Scotch for example.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e20 years later, it was in 2004 that the destiny of the brand took a completely different turn when the Italian group BasicNet bought it. The models are developed, collaborations are made with Marc Jacobs, Maje and Petit Bateau in particular.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThe popularity of the brand therefore continued to increase until the very opening of a few K-Way stores in Paris and, of course, in Lille, its hometown.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/9020\/3567\/collections\/c7ca91dd8cc7986b5d74a8f3579b3012.png?v=1668619417","url":"https:\/\/www.lesthete.com\/en-cn\/collections\/kway-r-d.oembed","provider":"Lesthete","version":"1.0","type":"link"}